The beginning of 2020, in addition to putting the world into a historical situation, is a real challenge for the sports industry. How the teams and leagues could interact with their fans when everybody is confined, and every physical event banned? Digital solutions are the only response (with, for example, AR experiences around the broadcast), and in a matter of sport, we can observe that all the spotlights are placed on eSports since the beginning of the COVID-19 crisis. A new way for sports leagues to interact with their fans, but also a brand-new way to entertain & unite communities around a passion.