Cutting-Edge Soccer Experience at the 2024 MLS All-Star Game on Apple Vision Pro
Date
Jul 2024
Available on
Apple Vision Pro
Client
Major League Soccer (MLS)
With the unveiling of the Apple Vision Pro, a new frontier for immersive technology emerged, offering untapped potential for revolutionizing the sports viewing experience.
During the 2024 MLS All-Star Game in Columbus on July 24, MLS hosted a “Future of the Game Showcase.” This event featured live demos of pioneering technology and interactive sessions with the public. MLS invited us to present our new cutting-edge soccer experience on Apple Vision Pro.
Experience overview
3D Representation of the Game
A live 3D model with realistic avatars offers fans a dynamic and interactive view of the game complemented by real-time insights to bring the game to life with an unprecedented level of detail and immersion.
Immersion in a First Person POV
A new functionality allows viewers to immerse themself in the game by viewing the point of view of the two goalies and experiencing the match from their perspective.
Stats Panels
In-depth player analytics and performance data accessible with a simple click allow fans to grasp the strategy and flow of the match like never before.
Immersive Environments
Viewers can decide to immerse themselves in a 360° stadium experience; making every game an immersive journey.
visionOS 2 capabilities
Multiview Video Playout
Viewers can customize their experience by choosing the best view of the game and watching multiple angles simultaneously, making sure they never miss a moment of the action.
Custom Hover Effects & Scalable Volumes
By using Apple’s latest technology, the experience provides adaptable viewing experiences for different user preferences and enhances interactivity and user engagement.
Press coverage
Major League Soccer
“Future of the Game Showcase unveils new technologies during 2024 MLS All-Star Game”
The Columbus Dispatch
“AI broadcasts, laser player tracking: A look at the coolest tech at the MLS All-Star game”
Sports Business Journal
“MLS spotlights future of soccer-specific tech innovations”
The Forbes
“MLS All-Star Festivities Spotlight Future Of Soccer Technology”
Tested and approved
Conclusion
Our participation in the MLS “Future of the Game Showcase” allowed us to demonstrate the potential of immersive technology in transforming how fans experience soccer. The positive feedback and engagement we received underscore the exciting future of sports entertainment through advanced augmented and virtual reality technologies.
